NBA Lockout for Dummies: the Owners Can’t Lose

Fans can cry, the players can argue, but in the end, the owners will be the victors. The NBPA and NBA can negotiate all they want, but the owners will eventually get what they want. Why? Because the NBA franchise is not their daytime job, but rather an investment. For the players, playing in the NBA is what brings in the dough. They can threaten to play overseas, start their own league, or do whatever they can to try and make the owners feel uncomfortable, but in reality they need the NBA more than the NBA needs them.